Eco-friendly wine appears to be one of the hot trends in wine today. According to Paul Gregutt, at the SeattleTimes.com wine is a “fashion-driven business.” It is easy to see that wine would have trends, just as fashion does. Gregutt states that wine is also “entertainment” and must compete for the consumers’ entertainment – a thought-provoking idea. We can see how Gregutt would believe this, as wine and food trends come in and come out, just as other popular culture trends take off or fizzle out. The latest one appears to be eco-friendly wines.
Consumers today



