As you’ve no doubt heard, the Belgium beer company InBev has made a rather large offer to buy Budweiser Brewing, so what is a beer drinker like me supposed to do? I’ll raise a pint of Hoegaarden to the idea.
As the self-labeled ‘King of Beers’ Budweiser has only impressed me by making comical Super Bowl advertisements and not much else. My hometown of Merrimack is also home to an Anheuser Busch plant and people have been telling me to ‘drink local’ for years. Personally I’ll sacrifice my taste buds if I have to drive a bit for a good beer.
This merger will not tarnish the flavor of any Budweiser product, it will be an improvement; it would just cause people to think that Bud isn’t as patriotic as once thought. If you really want to stick to your ‘American’ roots of beer, go buy a six of Samuel Adam’s Boston Lager. Not only will you get some real flavor, but you’ll get a history lesson about what a real American lager should taste like.
I’m not going to lose sleep over the fact that Budweiser could be sold overseas. InBev wants the Budweiser name to help boost their beer roster. Bud drinkers will always drink Bud, I know for a fact because I’ve tried to convert many of them. If anything, Budweiser could do with a lesson from Belgium- maybe you’re next Bud Light could taste like a Leffe Blonde instead.
